Anatomy of Instagram Reels
For businesses, the goal of Reels is to attract new audiences. Reels works as a social network within Instagram. Videos in this format last no more than a minute, and there is a separate feed for Reels.
When published, the video will appear in a separate news feed and be shown to people who are not subscribed to the account that published the video. And if done correctly, people after watching can become engaged followers of the profile.
Reels algorithms work according to certain criteria, which determine whether the audience will see the video or not. Let’s briefly review the algorithms and principles by which the Reels feed works.
4 Ranking Factors
1. Watch Time – Percentage of Viewers Who Watch the Video to the End
All social networks in 2022, when ranking videos, focus primarily not on likes, but on whether people watch your content to the end.
There are ways to increase this metric and thereby get more reach on Reels.
What can you do to increase the percentage of expert content views to the end?
- The “Slippery Slope” Principle – engage the audience with a relevant question in the first few seconds of the video and provide a quick and detailed answer;
- Formulate the main idea in the video description;
- Emotionality and dynamism – the more dynamic and emotional the videos, the higher the probability that you will retain the audience.
2. Audience Activity and Engagement – The More Active the Audience, the Higher the Reach
Activity, like the percentage of those who watched the video to the end, can be attributed to “Engagement.” All these factors are important, but here we will separate them because video views, likes, and comments can be increased in different ways.
How to increase the number of likes and comments on a video?
- Call to action;
- Contrasting in Reels – compare products, services, things, and so on. This will allow you to engage a passionate audience in a discussion;
- Contest activities. Engagement increases due to contests. As in TikTok, there are no working mechanics for Reels contests yet, but it’s a matter of time.
3. Video Quality
The higher the quality of the video, the higher the probability of it being viewed and engaged with.
4. Watermarks
If you have a successful channel on TikTok, it would be logical to transfer content to the Reels feed. But keep in mind the fact that, according to observations, watermarks on videos significantly reduce reach and the number of views.
Use special services for removing watermarks. One of them is snaptik.app. There are also a large number of Telegram channels for these purposes.
Ideas for Instagram Reels
Many perceive Reels as an entertainment platform similar to TikTok. However, since Reels is within the Instagram platform, it should be used in the context of the overall content line.
Reels content for a business account can consist of the following topics:
- – Micro master classes.
- – Challenges. 100 days – 100 sandwiches.
- – Excerpts from speeches.
- – Product presentation.
- – Answers to questions.
- – Trend overview. Main trends in the travel industry in 30 seconds.
- – Collections. 5 apps for creating Stories.
- – Product test. Hit the tile with a sledgehammer to show its strength.
- – Case study. How we laid cable along the riverbed.
- – Debunking myths.
- – Main ideas from a book.
- – Guide to choosing. 3 signs of a sweet watermelon.
- – Life hacks.
- – Exposures. Why veneers are not for everyone?
- – News overview. 3 main news stories.
- – Statistics.
- – Announcement of material.
- – Overview of new products.
- – Backstage. The work of the packaging department in 30 seconds.
- – Interview.
- – Contrasting.
- – Humor. By the way, do you know how many SMM specialists it takes to screw in a light bulb?
- – Overcoming objections. Why a grill can’t replace a smoker.
- – Bragging. My new time tracker.
- – Personal experience. Why do I work standing up?
- – Customer review.
- – One day of mine. A compilation of 30 fragments (one second each) of your day.
- – Unexpected fact. About 33 new products appear in the world every day, 13 of them are toys.
- – Solving tasks/problems. How not to be deceived when buying an apartment.
- – Recommendation. 7 books for a writer.
- – Bestsellers in 30 seconds.
- – Blitz with an expert. Answer yes/no to 10 questions.
- – Secret place. Where can you work for free and comfortably?
- – City guide. Ussuriysk in 30 seconds.
- – Before/after. Client’s face before and after a SPA visit.
- – Report. Event in 20 frames.
- – Looks. Nude look for 10,000.
- – Tour in 30 seconds.
- – Recipe.
- – Portfolio.
- – Functionality overview. How to use Cloudpayments?
- – Need advice.
- – Rules of life. Three rules that allow me to live in a state of “flow”.
- – How not to be deceived.
- – Showcase overview.
- – Anatomy of price. What makes up an advertising budget?
