Website Promotion Checklist

Preparation for the Development of a New Website (Web Development + SEO + Content Marketing):

• • – Find and optimize (uniqueness, SEO, images) all texts on technical pages.
  • – Optimize meta tags (title and description) and headings (H1-H3).
  • – Fix or create internal linking from scratch.
  • – Check the site for broken links.
  • – Rewrite texts so that they are primarily for people, and then for search engines.
  • – Optimize images (meta tags alt and title) and videos (create tags, include keywords in titles).
  • – Fix errors in texts, change their structure (divide into paragraphs, fill with images, tables, etc.).
  • – Check existing texts for uniqueness, rewrite non-unique ones.

Promotion on Social Networks (SMM):

• • – Check the relevance of the current content to the company’s field of activity.
  • – Assess how traffic-generating, expert, and selling content is distributed – change their display priorities.
  • – Fill groups with existing but not yet added content from the client.

On External Resources (Content Marketing):

• • – Check the functionality of links to the site.
  • – Assess how correctly the articles are laid out.
  • – Write to site owners so that they, if possible, correct all errors found.

Publishing New Content (Content Marketing):

• • – Distribute previously created publications according to the schedule (table) – for the website.
  • – Publication schedule for social networks – several copywriters write on the necessary topics. During the month, we create new content, having a publication schedule in front of us.

Evaluation of Work Results on Social Networks (SMM):

• • – Number of subscribers.
  • – Number of reposts.
  • – Number of likes.
  • – Reach of posts.
  • – Number of comments under posts.

Evaluation of Work Results on the Website (Analytics):

• • – Number of visits.
  • – Number of visitors.
  • – Depth of view.
  • – Number of comments on articles.
  • – Bounce rate.
  • – Time on site.