Content Marketing by immedia
Content marketing is a technique for creating and distributing sought-after content to engage your target audience. The goal is to induce the consumer to take targeted actions, to engage them in your conversion scenario. Content marketing is information received by your potential customer at the right time and place.
– You think you have good prices? But your customer doesn’t even know it!
– Do you think you have a real competitive advantage? But your customer doesn’t even know it!
– Do you think your products and services are the best on the market? But your customer doesn’t even know they exist!
– All your customer is looking for on the internet is information. The right information, distributed through the right channels, is the essence of content marketing.
| Copywriting / 1000 characters | $10 |
| Content Strategy for Website | $300 |
| Creation and Filling of One Product | $5 |
| External Content Marketing (strategy + platform selection) | $1000 |
- E-mai: info@immedia.tech
- +48 450 121 232
The main benefits of content marketing:
– Indirect selling through content demanded by your audience.
– Content marketing does not work for your brand directly, but it makes it recognizable.
– A smaller budget is required for brand promotion than through classic advertising methods.
– Search engine rankings improve. They like natural links!
– Search traffic increases due to growth – after all, content marketing implies a constant growth of new materials on the site, which means that the number of promoted queries increases.
– The authority of your company or brand is strengthened, creating quality content will make you an expert in the eyes of both consumers and competitors.
– Content marketing is natural! It’s not about pressuring search engine rendition at the expense of seo links. Which means that in the long run, it’s exactly what search engines will demand.
As you can see, it’s all about the pros. Content marketing creates trust, authority, which, in turn, destroys the “resistance” of the client. The right information is a description of the benefits that the client will get from a certain product or service. Content “rules” on the Internet, because consumers are looking for information that can solve their problems.
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Channels of Information Distribution
The primary weapon and tool of content marketing is information and only information. But – an important addition – quality information. The first and main task to solve is to fill the site with quality content, but, notice, not just fill it once and forget, the site needs to be written for constantly. If you’ve embarked on the path of content marketing, then turning away from it will no longer be possible.
Platforms for Information Placement
The second step – choose the right platforms for placing information and carefully plan the channels of its distribution. In terms of priority, we highlight the following channels for distributing your content strategy:
- – Search engines, natural search results;
- – Contextual advertising systems;
- – Direct.Mail (corporate mailing list management on your topic);
- – Social Media (managing your own groups and official pages and using other groups as channels for distributing your information);
- – Specialized online publications in your subject area (and in content marketing, these will be articles, not “media”);
- blogosphere (managing your own corporate blog and involving top bloggers in the Local-speaking segment to distribute your information).
Place articles in thematic blogs, create content mailings for users, engage in social networks if you are strong enough and set yourself the task of increasing the recognition of your brand and strengthening the loyalty of the audience to your company. But first of all, think about promoting your site through traffic (and therefore through a wide semantic core). There is no point in using other channels of influence until you solve the problem of attracting natural search traffic. And here, content marketing will provide you with serious support. Distributing quality, interesting content to the target audience online is the only way to increase the number of natural links to your site.
