Digital Strategy Development
Improve Media (immedia) offers
• Band creation services for companies (projects);
• Brand book development;
• Creation of visual content to maintain the brand;
• HR branding and LinkedIn development for the company;
• B2B branding for products or services…
The strategy development process includes several stages.
How the Work Progresses (by stages)
Stage 1: Initiation
Using web analytics tools, manual testing, and real-time observation, we study the competitive environment and current brand positioning, identifying branding trends in the company’s industry.
Stage 2: Strategy Development
Based on the previously gathered data, we create a comprehensive brand profile: identifying key components of the strategy, describing the target audience, and preparing the content strategy. The result of this stage is a complete brand strategy implementation plan.
Stage 3: Implementation and Adjustment of the Strategy
We involve clients in the brand strategy implementation process. This approach ensures a unified understanding of the brand’s online development direction. Then we launch and adjust advertising tools in real-time.
Stage 4: Results and Analytics
The price for services is determined individually for each client. The work is conducted based on an official contract, which includes specific KPIs (key performance indicators) that are established individually for each project…