Main page » Digital Wiki
Alphabetical Glossary of Digital Marketing Terms
...which we use on our website, blog, in presentations, and when communicating with our clients.
The problem is not that information is not available. The problem is that I am not available to information. David Allen
А
- Above the fold
- Analytics
- Audience
- Ad Relivance
- AdPreview (Google)
- Attribution model
- Authority
- Authoritative sites
- AGS Yandex
- Add URL
- Account
- Acceptor
- Alias
- Alt
- Anchor text
- Assessor
- Associated Conversions
- Affiliate marketing
- AOV (Average Order Value)
B
- B2b (Business To Business)
- Backlink
Banners
- Baseline
- Behavioral targeting
- Below the fold
- Bounce
- Bounce rate
- Breadcrumb navigation
- Bufferapp
- Bounce Rate GA (Googla Analytics)
- Bounce Rate YM ( Yandex Metrika)
C
- Customer Journey Map (Google Analytics)
- CPA, cost per action
- CPC/PPC
- CPM, Cost per thousand Impression
- CPV – cost per view
- CAC – cost acquisition client
- Canonical URL
Cart abandonment
- Clickbait
- CMS
- Conversion
Content Marketing
- Click
- Click to Call
- Click map
- Clickstream
- Click-through rate, CTR
- Custom Variables GTM
- Click-through page
- Cloaking
- Confidence level
- CRO
- Cookies
- Cross Sales
- ClientID
- CSS-selector
D
- dataLayer (уровень данных)
- Debug Mode in Google Tag Manager
- Directional cues
- Direct
- Deeplink
- Dynamic content
E
- E-mail marketing
- External Conernt Marketing
- Event – Google Analytics
- Exit PopUp
- Exit Survey
Eye Flow
F
- Facebook Ads Manager
- Facebook Ads
- Facebook Pages
- Facebook Grups
- Facebook Group Topics
- FTP
- Form Analytics
- Funnel
G
- Gamification
- Geo-fencing
- GetResponse
- Google Ads (Adwords)
- Google Analytics Debugging Tools
- Google Analytics (structure)
- Google Tag Manager (GTM)
- Google Analytics Libraries
Growth Hacking
- GTM forms
- GTM varibles
- GTM trigger
- Custom Variables in GTM
- GTM Variable Builder
H
- Http/Https (WEB)
- Heatmap
Hero Image
I
- ID
- IP
- IP telecom
- Impressions
- Interruption
J
- Java Script
- JPEG: Joint Photographic Expert Group
L
- Link
- LTV – Live Time Value
- Landing Page Quality
- Landing page
- Latent Conversion
- Leads
- Link Building
- Live Chat
M
- Mass Follow
- Meta tag
- Microsite
- Multivariate testing
N
- NSM
- Null Hypothesis
O
- Open Graph
- Offer
- Organic traffic
- Outbound Links
- Outbound marketing
P
- Page (web)
- Personalization
- Proximity
Q
- QoQ: Quarter-over-Quarter
- QR Code: Quick Response Barcode
- QTD: Quarter-to-Date
R
- Regular Expressions Google Analytics
- Refferal
- Refferal link
- Rel canonical
- Responsive Website Desigh, RWD
- Retargeting
- Revenue per visitor, RPV
- ROI
S
- Sampling Data
- Sample Size
- Search Console
- SMM
- SEO
- SEO-audit
- Search/Ads (Yandex)
- Scarcity
- SERPS, Search engine result page
- Site Map
- Social Proof
- Split Testing
- Split-URL Testing
- Standart Error
- Statistical Significance
T
- targeting
- Target Audience
- Tag GTM
- Trigger GTM
- Test Hypothesis
- Title-tag
- Trust badges
- Test duration
U
- URL
- Unique visitors
- UserID – YM
- Universal Analytics
- UX – user experience
- User ID
- UTM метки
- Upsell
- Update
- Usability
- User testing
- UserIntent
- User generated content, UGC
V
- Variable, Variation
- Viewing depth
- video
- video marketing
- vk.com
W
- webmaster
- widgets
- www
- white spaсe
- wordpress
- web analytics
X
- XAP
- XML: eXtensible Markup Language
- Xrumer
SHARE ON SOCIAL MEDIA
Facebook
Twitter
LinkedIn

Improve Media
Effective Digital
since 2012