Alphabetical Glossary of Digital Marketing Terms

...which we use on our website, blog, in presentations, and when communicating with our clients.

The problem is not that information is not available. The problem is that I am not available to information. David Allen

B

E

F

  • Facebook
  • Facebook Ads Manager
  • Facebook Ads
  • Facebook Pages 
  • Facebook Grups
  • Facebook Group Topics
  • FTP
  • Form Analytics
  • Funnel

H

  • Http/Https (WEB)
  • Heatmap 
  • Hero Image 

I

  • ID
  • IP
  • IP telecom
  • Impressions
  • Interruption

J

  • Java Script
  • JPEG: Joint Photographic Expert Group

K

  • KeyCollector
  • Keywords
  • KPI: Key performance indicator

L

M

  • Mass Follow
  • Meta tag
  • Microsite
  • Multivariate testing

N

  • NSM
  • Null Hypothesis

O

  • Open Graph
  • Offer
  • Organic traffic
  • Outbound Links
  • Outbound marketing

P

  • Page (web)
  • Personalization
  • Proximity

Q

  • QoQ: Quarter-over-Quarter
  • QR Code: Quick Response Barcode
  • QTD: Quarter-to-Date

R

S

  • Sampling Data
  • Sample Size
  • Search Console
  • SMM
  • SEO
  • SEO-audit 
  • Search/Ads (Yandex)
  • Scarcity 
  • SERPS, Search engine result page 
  • Site Map
  • Social Proof 
  • Split Testing
  • Split-URL Testing
  • Standart Error 
  • Statistical Significance

T

  • targeting 
  • Target Audience
  • Tag GTM
  • Trigger GTM
  • Test Hypothesis
  • Title-tag
  • Trust badges
  • Test duration

U

V

W

  • webmaster
  • widgets
  • www
  • white spaсe
  • wordpress
  • web analytics

X

  • XAP
  • XML: eXtensible Markup Language
  • Xrumer

Y

Z

  • zapier 
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Effective Digital
since 2012