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Custom variables in GTM

You can create both inbuilt and custom variables. Custom variables help to collect filtered information in a certain way.

analytics, Google tag manager, GTM, web-analytics

Unlike built-in variables, custom variables in GTM are user-defined variables used to collect information about user actions.When creating a variable, you need to specify its name and choose one of the 5 categories of custom variables:Navigation Page Variables Page Elements Utilities Container Data …

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Variables in GTM

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