Google Analytics (structure)
There are several levels of account hierarchy in Google Analytics: account, resource, and view
Google Tag Manager
Google Tag Manager (GTM) is a free tag management system that allows you to easily add and update measurement and marketing tags on your website or mobile app without having to modify the code.
DataLayer
A data layer is an object (array of objects) or JavaScript variable that stores and transmits information from your website to Google Tag Manager. This data can then be passed to other services, such as Google Analytics, Facebook, Criteo OneTag, and more.
Customer Journey Map in Google Analytics
Customer Journey Map (CJM) is a visual representation of all customer touchpoints with a company, from the first interaction onwards, taking into account their emotions, goals, motives, and various paths they may take.
Google Analytics Libraries
Google has its own client libraries for the most common programming languages (PHP, Java, Python, JavaScript) to use the API.
Setting up standard e-commerce with GTM
An exhaustive guide to setting up standard e-commerce with Google Tag Manager. Tested in practice. Let’s dive into this topic.