Why E-MAIL marketing?
Mailing lists are a powerful marketing weapon. That’s because email is a communication format designed for business.
Such advertising is good because it does not require an independent website. A quality letter, received as a result of complex work, can significantly increase sales of goods in a short period.
Leading firms and companies know about the profitability of electronic mailings, so they actively use it as an important part of the entire marketing strategy.
What you need to rewind an HTML email
The layout requires a mailing service (Getresponce), text and a design layout of the e-mail message. Graphic layout is adapted to all mailing services using HTML layout.
Creating an HTML email: preparing an email newsletter
The layout of emails is built on the same principles as the layout of website pages. Unlike web pages, the code is not adapted to browsers but to email clients (both web services like Gmail, Yandex, Mail.ru, Yahoo, etc., including mobile applications, and desktop clients like Outlook, Windows Mail, MacOS Mail, etc.).
The entire process of creating an email is divided into four stages:
- – Compiling the advertising text and selecting the necessary information for the email campaign.
- – Graphic design of the email page (creating the design of the email campaign).
- – Layout of the email template.
- – Checking the display of the email in all popular email agents and services.
Mailing + analytics and KPI control
The maximum effect is achieved only with the quality work of professionals at each stage.
The final result of the layout design is a ready-to-send letter; Next, the letter is sent to the subscriber base.
At this stage, we use information from mailing services for analytics (open rate, spam rating, link clicks) and compare it with Web analytics (UTM tags, etc.) of projects, focusing on key KPIs for a particular project.
