CJM allows you to:
- – Identify potential growth opportunities.
- – Improve the quality of your product/service.
- – Simplify and enhance the customer journey, considering all business processes.
- – Find and eliminate weaknesses in customer interactions with your product and service.
- – This product development methodology is valuable and complements creating a target audience profile during website development.
Building a CJM is a team effort involving specialists from various fields: project managers, marketers, UX designers, analysts, and CX specialists.
Moving from general to specific, Google Analytics offers a “User Flows” report, detailing visitor movement from entry to exit pages on your website.
