How it works:
Installation of tracking code: The website owner places a small piece of JavaScript code on each page of their website.
Data collection: When a user visits the website, this tracking code collects data about their behavior and sends it to Google’s servers.
Data processing and analysis: Google Analytics processes the received data and provides the website owner with various reports and analytical tools to study them.
What you can learn with Google Analytics:
Audience: How many users visit the site, where they come from (traffic sources), their demographics (age, gender, interests), etc.
Behavior: What pages users view, how much time they spend on each page, what path they take through the site (conversion funnels).
Conversions: What actions users take on the site (e.g., purchases, form completions, newsletter signups) and how effective different marketing campaigns are.
Why Google Analytics is needed:
Understanding your audience: GA helps you learn who your users are, what they are interested in, and how they interact with your site.
Performance evaluation: GA allows you to evaluate the effectiveness of your website, marketing campaigns, and individual elements of the site.
Data-driven decision making: GA data helps you make informed decisions to improve your website and increase conversions.
Additional information:
In 2023, Google introduced a new version of Google Analytics – GA4, which differs from previous versions with enhanced data collection and analysis capabilities, as well as a more flexible approach to tracking users across different devices and platforms.
Google Analytics has a free version, which is sufficient for most small and medium-sized websites, as well as a paid version (Google Analytics 360) with advanced functionality for large companies.
If you want to get more detailed information about Google Analytics, you can visit the official Google Analytics website or find many training materials and guides online.
