Search by Yandex adverts
https://yandex.by/search/ads (this way of viewing adverts lowers CTR in case of no click).
To safely preview Google adverts, we recommend using the tool Gooogle AdPreview
Yandex offers various advertising solutions, including text ads, display ads, and video ads, that can be targeted to specific audiences based on demographics, interests, and behaviors.
Search Ads:
These ads appear in Yandex search results, above or below the organic listings. They are highly targeted based on keywords and user intent, making them effective for reaching potential customers actively searching for products or services. Advertisers bid on keywords, and the ads with the highest bids and relevance scores appear in the most prominent positions.
Display Ads:
These ads are visual and appear on various websites within the Yandex Advertising Network (YAN). They can be static images, animated banners, or even interactive rich media formats. Display ads can be targeted based on context, user interests, or specific websites, and they offer a wider reach compared to search ads.
Video Ads:
Yandex also supports video advertising formats that can be displayed before, during, or after video content on platforms like Yandex Video and partner websites. These ads can be targeted similarly to display ads and offer an engaging way to promote brands and products.
Advantages of Yandex Advertising:
Large audience: Yandex is the dominant search engine in Russia and other Russian-speaking countries, providing access to a vast potential customer base.
Advanced targeting: Yandex offers sophisticated targeting options, allowing advertisers to reach specific demographics, interests, and behaviors.
Diverse ad formats: Advertisers can choose from a variety of ad formats to suit their campaign goals and target audience preferences.
Competitive pricing: Yandex advertising can be cost-effective, especially compared to other advertising platforms in the region.
Analytics and reporting: Yandex provides detailed analytics and reporting tools, helping advertisers track the performance of their campaigns and make data-driven decisions.
Overall, Yandex advertising can be a powerful tool for businesses looking to reach a large audience in Russia and other Russian-speaking countries. Its advanced targeting options, diverse ad formats, and competitive pricing make it an attractive option for businesses of all sizes.
