Bounce Rate in Yandex Metrica is a metric that measures the percentage of single-page visits or sessions on a website. It indicates the number of visitors who leave a website after viewing only one page, without interacting with it further.
Bounce rate = number of sessions with one page view / total number of sessions. Bounce rate is a fraction of the total number of sessions.
UX — это сфера между дизайном и аналитикой: дизайнеры думают о том, какие ощущения вызывает продукт, и разрабатывают прототипы.
Как только клиент прошел авторизацию Analytics фиксирует его User ID. Он показывает конкретику о количестве пользователей, а не устройств.
In Google Analytics, a Client ID is a unique identifier assigned to each browser-device pair that visits your website. It’s a randomly generated number stored in a cookie (_ga cookie for Universal Analytics or ga container ID for GA4) on the user’s device.
Sampling is a way of sampling the data on which the reporting will be based.
Google Tag Manager (GTM) doesn’t directly “send” forms, but it plays a crucial role in tracking form submissions and sending that data to other platforms like Google Analytics. Here’s how it works:
A rule or set of rules that defines the principle of distributing value among the interaction points in a conversion path.