Churn rate
Churn rate, also known as the rate of attrition or customer churn, is a metric that measures the rate at which customers stop doing business with an entity within a specific period. This can be applied to various scenarios:
CAC – cost acquisition client
Customer Acquisition Cost (CAC) is a key business metric that measures the average cost a company incurs to acquire a new customer. It includes all costs associated with sales and marketing efforts, such as advertising expenses, salaries, commissions, bonuses,
CPV – cost per view
A bid method for video campaigns where you pay per view. A view counts when a viewer watches 30 seconds of your video ad (or the duration if it’s shorter than 30 seconds) or interacts with the ad, whichever comes first.
CPM (cost per mile)
Cost per Mille, CPM) — часто используемая модель рекламы в интернет-маркетинге, под которой понимается стоимость охвата тысячи пользователей или стоимость тысячи просмотров.
CPC (cost per click)
Cost per click (CPC) is an online advertising model where advertisers pay a publisher (such as a website owner or search engine) each time their ad is clicked. It’s a common way to pay for online ads and is often used in pay-per-click (PPC) advertising campaigns.
CPA (cost per action)
Цена за действие (CPA) рассчитывается как стоимость, деленная на количество измеряемых действий. Так, например, если расходы на кампанию составляют 150 долларов США, а действий, связанных с этой кампанией, – 10, это даст кампании стоимость за действие 15 долларов США.