Digital Brand Strategy Development — immedia

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We help you set goals, develop a mission for your company's brand, and create an action plan necessary to achieve them.

Service price from 1000 USD

Service term from 30 Days

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Digital Strategy Development

Why does a product or company need a brand on the internet?

A brand is not just a combination of a name, logo, website, social media, and corporate identity; it is an emotional connection between the consumer, partner, or employee and the company or product. It is the associations and sentiments they create around themselves, a comprehensive and extensive solution, a full-fledged image of the company that shapes its reputation and adds extra value to its assets.

Improve Media (immedia) offers

• Band creation services for companies (projects);
• Brand book development;
• Creation of visual content to maintain the brand;
• HR branding and LinkedIn development for the company;
• B2B branding for products or services…

The strategy development process includes several stages.

How the Work Progresses (by stages)

Stage 1: Initiation

Using web analytics tools, manual testing, and real-time observation, we study the competitive environment and current brand positioning, identifying branding trends in the company’s industry.

Stage 2: Strategy Development

Based on the previously gathered data, we create a comprehensive brand profile: identifying key components of the strategy, describing the target audience, and preparing the content strategy. The result of this stage is a complete brand strategy implementation plan.

Stage 3: Implementation and Adjustment of the Strategy

We involve clients in the brand strategy implementation process. This approach ensures a unified understanding of the brand’s online development direction. Then we launch and adjust advertising tools in real-time.

Stage 4: Results and Analytics

Throughout the project, we conduct detailed analytics using high-precision systems. After the advertising campaign is completed, we create and automate a report on the effectiveness of digital marketing and advertising for the project.

The price for services is determined individually for each client. The work is conducted based on an official contract, which includes specific KPIs (key performance indicators) that are established individually for each project…