Create a Powerful Sales Boost in 5 Minutes with a Customer Avatar Checklist
Want to make a powerful leap in sales in just 5 minutes?
You’ll be surprised to find out that it’s quite possible. All you need to do is detail the avatar of your IDEAL client. This way, you’ll clearly understand who you’re selling your products and services to.
“Why do I need this?” you might ask. We’ll answer that question today as well. But for now, take our word for it and save this little checklist for yourself. It will only take a few minutes to fill out. When you finish reading the post, you can start the timer 🙂
Let’s Start with a Simple but Important Exercise
So, sit back, relax, close your eyes, and let your imagination paint a portrait of your ideal client. Who is this person? Where do they usually spend their time? What do they dream about? What are they afraid of?…
When you see a clear picture of a man or woman, you’ll understand why we did all of this. Because when you’re going to sell a product or provide a service, you need to not only make sure it’s valuable and useful. It’s also important to know who wants to buy it and why.
Such knowledge will greatly influence your marketing strategy as a whole and its individual elements in particular. You’ll start selling more, much more. Because you’ll speak to the client in their language. And you’ll discuss things that concern them the most. And this will provoke an increase in conversions because it will make people act.
As a result, you’ll understand how to maximize the effectiveness of every aspect of online promotion and thereby increase sales. The compiled customer avatar will tell you how to “upgrade”:
- Content marketing – what blog posts, videos, audio podcasts, lead magnets, and other “goodies” do you need to create to attract and convert this person?
- Paid traffic – where to place ads, where to attract a flow of people, and what targeting parameters should be used?
- Product creation – what solutions is your ideal client looking for?
- Copywriting – how to best present your offer in email newsletters, advertising, and landing pages so that people buy?
- Email marketing – how to build a mailing list for each segment of buyers?
…and this is just scratching the surface. Every element of marketing or sales process that “touches” the buyer (and that’s almost everything) will noticeably improve when you “paint” a detailed portrait of the client.
What You Need to Know About the Ideal Buyer
Just the answers to a few questions about their:
- Goals and values
- Sources of information they use
- Demographic characteristics
- Difficulties and “pain points”
- Objections and role in the purchase decision process.
Sometimes, to get answers to these questions, you need to conduct real marketing research or survey existing clients. Such data will help “breathe life” into the compiled avatar. But collecting them can take a lot of time. And you need to act now. What to do? Engage your imagination! Think about what your buyer is like and describe them.
This way, you’ll create a sketch that you can already apply in your work. And when the missing data is collected, you’ll simply adjust it. If you answer yourself based on your assumptions, you’ll make significant progress. You’ll better understand your potential buyers and will always be able to use this knowledge.
Goals and Values
What does your buyer want to achieve? Find a life partner? Increase their income? Learn to paint with watercolors? Everything a person wants are their goals. When they achieve them, their life will become better. That’s why they are looking for a way to achieve what they want. Will your product help them with this? Tell them how and why. Emphasize what results a person can achieve if they do everything as you say.
Think again, what is important to your buyer? When answering this question, you need to consider different aspects. If we are talking about a married person who has children, the well-being of their family will be their top priority. If your client is single, business growth and self-realization will be more important to them. Show that your product will help them get what is crucial for them.
Use the written answers to:
- Create an even higher quality product
- Write texts that “hit” the target and resonate with the reader
- Develop a competent content plan and increase conversions
- Think through the right email marketing strategy
To show how a customer avatar works, I took immedia.tech’s main service as an example. Let’s say it’s a comprehensive digital marketing consultation. By understanding your ideal client’s goals and values, you can tailor this service to directly address their needs and aspirations.
Sources of Information
By answering the questions in this section, you’ll know exactly WHERE your potential customers “live.” What will this information give you? You’ll easily determine which platforms are best for placing ads, and what targeting parameters will help “catch” those who need your offer.
You should determine the interests of your ideal buyer: what they read, what websites they browse, what events they attend, who they have chosen as their mentors, etc. All this data will allow you to be where the right person will definitely be. That’s where you’ll catch them “warm” by addressing them in the right language. After all, you already know all about their desires and aspirations.
Is the puzzle coming together? Are you getting the gist?
The more interests you describe, the more you narrow down your search area. Even if there are fewer people there, it will be easier to reach them. Under such conditions, you’ll be able to fully focus on your ideal buyer and “discard” everyone else. This is especially important when you’re launching targeting, for example, on Facebook. This is how the settings of one of our advertising campaigns on the world’s #1 social network look:
Demographic Information
Such data will give your avatar the shape of a real person. The most common and seemingly understandable information, such as age, gender, and location, is of colossal importance. Pay special attention to the “Quote” field. If you fill it out correctly, consider that you’ve “been in the head” of your ideal client. This knowledge will definitely come in handy!
Such information also allows you to clearly set targeting parameters.
Where else will this information be useful? When you create content, prepare emails for newsletters, or write sales texts, write as your client thinks. Just imagine that they are sitting in front of you, and you are having a heart-to-heart conversation with them. Knowing the age of the interlocutor, their gender, and social status, you will literally feel the person you are going to sell to sitting next to you.
Difficulties and Pain Points
By understanding these issues, you’ll understand exactly what product your audience needs. You’ll be able to create content and advertising that will push the right people to take the necessary actions.
When we offer people our services, we always show them what they will gain. If a person wants to avoid mistakes or hesitates to buy because they are afraid of messing up, we show them that this will definitely not happen to them. Why would they worsen the problem and even pay for it? Absolutely no need!
And a text like in the example will resonate with our ideal client because it mentions difficulties but assures them that everything will be fine. See how you can show the order of simple actions that will help achieve the set goals:
Objections and Role in the Purchase Decision
Why doesn’t a person want to buy your product or service? What’s stopping them? You’ll answer these questions in the “Objections” section. Build your marketing in a way that removes any obstacles between you and the client.
One of the potential objections for our example client, Alexander, might be budget constraints. He might worry that comprehensive digital marketing services are too expensive. By addressing this concern directly and demonstrating the potential ROI of your services, you can overcome this objection.
Also, determine for yourself what role your client plays in the purchase decision process. Do they make the decision themselves, or do
