UTM Tags Role in End-to-End Analytics
The essence of end-to-end analytics lies in combining data from various sources: your website or mobile application, advertising sources, email marketing services, call tracking, CRM/ERP systems…
12 Essential Google Analytics Reports
Key Google Analytics Reports We Use for Our Projects
Facebook Pixel
Инструмент Facebook для измерения эффективности рекламы и точной настройки таргетинга на основе собранных данных
Bounce Rate (Google Analytics)
Bounce rate = number of sessions with one page view / total number of sessions. Bounce rate is a fraction of the total number of sessions.
User ID (Google Analytics)
Как только клиент прошел авторизацию Analytics фиксирует его User ID. Он показывает конкретику о количестве пользователей, а не устройств.
Client ID in Google Analytics
In Google Analytics, a Client ID is a unique identifier assigned to each browser-device pair that visits your website. It’s a randomly generated number stored in a cookie (_ga cookie for Universal Analytics or ga container ID for GA4) on the user’s device.
Sampling Data (Google Analytics)
Sampling is a way of sampling the data on which the reporting will be based.
Attribution model
A rule or set of rules that defines the principle of distributing value among the interaction points in a conversion path.
Google Analytics Setup
Professional Google Analytics setup by Imrove Media specialists includes installing counters, setting up goals and conversions.