Regular expressions in Google Analytic

Regular expressions (RegExp) is a tool for searching text strings and checking them against a pattern, character or word. The result of a regular expression is a subset of data selected according to the logic inherent in the expression.

Regular Expressions in Google Analytics

Regular expressions are used in Google Analytics for various purposes, including:

  • Setting up goals
  • Using advanced filters in reports
  • Creating custom segments
  • Configuring view filters
  • Using the Analytics API
  • Working with Google Tag Manager
  • Filtering in Google Docs spreadsheets and automatic reports

Syntax of Regular Expressions

Regular expressions consist of two types of characters:

  • Literals (ordinary characters)
  • Metacharacters (special characters)

Most characters in a regular expression represent themselves, except for special characters.

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