DataLayer

A data layer is an object (array of objects) or JavaScript variable that stores and transmits information from your website to Google Tag Manager. This data can then be passed to other services, such as Google Analytics, Facebook, Criteo OneTag, and more.

Information using the data layer can range from special parameters and metrics, transaction data (setting up advanced e-commerce), User IDs to any user events.

Google Ads

Zamów promocję