Keywords define the range of topics for which website content is developed and search advertising campaigns are configured. The website’s semantic core also indirectly influences the choice of target audience in social media.
Presenting the top 3 keyword research tools relevant to the CIS region, suitable for any task:
- Wordstat Yandex or Keyword Selection is a free Yandex service designed to assess user interest in various topics and select keywords for SEO optimization and contextual advertising. Additionally, Wordstat Yandex can be used to evaluate the seasonality and geographical dependence of search queries.
- Google Keyword Planner is one of the most important services for planning advertising in Google AdWords. A huge advantage is that the statistics are given specifically for the Google search engine. I won’t describe the system, it’s the material for a whole article. So read the help and use it to your advantage.
- Keywordtool.io is an alternative to Google’s keyword planner. It also collects key queries from Bing search engines, tags for YouTube video hosting, tags for the Instagram social network, and trading platforms Amazon, Ebay, AppStore.
There are many other services, but we recommend using these three. In combination, they will help form a semantic core, plan an advertising campaign, adjust website promotion, and solve a large number of tasks. What services do you use?
